Brand esSense : using sense, symbol and story to design brand identity

• Material Type: 図書
• ISBN: 9780749470012; 0749470011
• ISBN (error code): 9780749470029 (ebook)
• Title: Brand esSense : using sense, symbol and story to design brand identity
• Author/Editor: Neil Gains.
• Author Heading: Gains, Neil.
• Publication, Distribution, etc.: London : Kogan Page Limited (出版); Phildelphia, PA : Kogan Page Limited (出版)
• Publication Date: [2014]
• Publication Date (W3CDTF): 2014
• Extent: ix, 218 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing); Brand name products.; Logos (Symbols); Corporate image.; Markenpolitik.; Wahrnehmung.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B183
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025880872; http://id.ndl.go.jp/bib/025880872
• LC Control Number: 2013026092; https://lccn.loc.gov/2013026092
• OCLC No.: 852681957; https://www.worldcat.org/oclc/852681957
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: The reality of perceptionThe senses close upSensing from a distance...