Romancing the brand : how brands create strong, intimate relationships with consumers

• Material Type: 図書
• ISBN: 9781118611289 (cloth); 1118611284 (cloth)
• ISBN (error code): 9781118828960 (ebk.); 9781118828977 (ebk.)
• Title: Romancing the brand : how brands create strong, intimate relationships with consumers
• Author/Editor: Tim Halloran.
• Edition: First edition.
• Author Heading: Halloran, Tim, 1969-
• Publication, Distribution, etc.: San Francisco : Jossey-Bass (出版)
• Publication Date: [2014]
• Publication Date (W3CDTF): 2014
• Extent: 262 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing); Product management.; Customer relations.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B185
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025896525; http://id.ndl.go.jp/bib/025896525
• LC Control Number: 2013043201; https://lccn.loc.gov/2013043201
• OCLC No.: 863100598; https://www.worldcat.org/oclc/863100598
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Romance and the brandKnow yourselfKnow your type...
• Summary, etc.: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th...