Marketing management

• Material Type: 図書
• ISBN: 9780133856460 (student edition); 0133856461 (student edition)
• Title: Marketing management
• Author/Editor: Philip Kotler, Kevin Lane Keller
• Edition: 15 e
• Author Heading: Kotler, Philip ( 00446205 )Authorities; Keller, Kevin Lane, 1956- ( 00814934 )Authorities
• Publication, Distribution, etc.: Boston : Pearson (出版)
• Publication Date: [2016]
• Publication Date (W3CDTF): 2016
• Extent: xxii, 692 pages
• Other physical details: color illustrations
• Size: 29 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Management; Marketing--Management.
• LCC: HF5415.13
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D16
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025911851; http://id.ndl.go.jp/bib/025911851
• LC Control Number: 2014023870; https://lccn.loc.gov/2014023870
• OCLC No.: 882464166; https://www.worldcat.org/oclc/882464166
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Part 1. Understanding Marketing Management. 1. Defining Marketing for the New Realities ; 2. Developing Marketing Strategies and PlansPart 2. Capturin...
• Summary, etc.: Emphasize the many aspects of marketing. Four key dimensions of holistic marketing are woven throughout the text: Internal marketing—ensuring everyone...