Internet marketing and big data exploitation

• Material Type: 図書
• ISBN: 9781137488947 (hardback); 1137488948 (hardback)
• Title: Internet marketing and big data exploitation
• Author/Editor: Ian Chaston.
• Author Heading: Chaston, Ian.
• Publication, Distribution, etc.: Basingstoke, Hampshire : Palgrave Macmillan (出版); New York, NY : Palgrave Macmillan (出版)
• Publication Date: 2015.
• Publication Date (W3CDTF): 2015
• Extent: x, 286 pages
• Size: 23 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Internet marketing.; Big data.; BUSINESS & ECONOMICS / Business Communication / General.; BUSINESS & ECONOMICS / Development / Business Development.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / International / Marketing.; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
• LCC: HF5415.1265
• DDC: 658.8/72
• NDLC: DK411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DK411-B333
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025955479; http://id.ndl.go.jp/bib/025955479
• LC Control Number: 2014047911; https://lccn.loc.gov/2014047911
• OCLC No.: 904080515; https://www.worldcat.org/oclc/904080515
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: 1. The Online World2. Big Data and Analytics3. Opportunities...
• Summary, etc.: "The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changin...