Corporate branding : areas, arenas and approaches

• Material Type: 図書
• ISBN: 9780415721110 (hardback); 9780415721127 (paperback)
• ISBN (error code): 9781315863177 (ebook)
• Title: Corporate branding : areas, arenas and approaches
• Author/Editor: edited by T C Melewar and S F Syed Alwi.
• Author Heading: Melewar, T. C.; Alwi, S. F. Syed.
• Publication, Distribution, etc.: London : New York (出版); London : Routledge (出版)
• Publication Date: 2015.
• Publication Date (W3CDTF): 2015
• Extent: xxiii, 261 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing.; Consumers' preferences.; BUSINESS & ECONOMICS / Advertising & Promotion.; BUSINESS & ECONOMICS / Public Relations.; BUSINESS & ECONOMICS / Marketing / General.
• LCC: HF5415
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B189
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025955829; http://id.ndl.go.jp/bib/025955829
• LC Control Number: 2014042221; https://lccn.loc.gov/2014042221
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginni...