Advertising diversity : ad agencies and the creation of Asian American consumers

• Material Type: 図書
• ISBN: 9780822358640 (hardcover : alk. paper); 9780822358770 (pbk. : alk. paper); 9780822375616 (e-book)
• Title: Advertising diversity : ad agencies and the creation of Asian American consumers
• Author/Editor: Shalini Shankar.
• Author Heading: Shankar, Shalini, 1972-
• Publication, Distribution, etc.: Durham : Duke University Press (出版); London : Duke University Press (出版)
• Publication Date: 2015.
• Publication Date (W3CDTF): 2015
• Extent: xii, 314 pages
• Other physical details: illustrations
• Size: 23 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising--Social aspects--United States.; Asian American consumers--United States.; Asian Americans--Race identity--United States.; Stereotypes (Social psychology) in advertising--United States.; Advertising agencies--United States.; Minorities in advertising--United States.
• LCC: HF5813.U6
• DDC: 659.1/042
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages [275]-305) and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B84
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026015913; http://id.ndl.go.jp/bib/026015913
• LC Control Number: 2014040371; https://lccn.loc.gov/2014040371
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: The pitchAccount planningCreative...