The rise of advertising in the United States : a history of innovation to 1960

• Material Type: 図書
• ISBN: 9780810884069 (cloth : alk. paper); 0810884062 (cloth : alk. paper); 9781442244382 (pbk); 1442244380 (pbk); 9780810884076 (ebook); 0810884070 (ebook)
• Title: The rise of advertising in the United States : a history of innovation to 1960
• Author/Editor: Edd Applegate.
• Author Heading: Applegate, Edd.
• Publication, Distribution, etc.: Lanham : The Scarecrow Press, INC.
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: xi, 198 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: History.
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Advertising--United States--History.; Advertising.; United States.; Marketing.; USA.
• LCC: HF5813.U6
• DDC: 659.10973
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages 175-183) and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B83
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026038550; http://id.ndl.go.jp/bib/026038550
• LC Control Number: 2012018903; https://lccn.loc.gov/2012018903
• OCLC No.: 774500495; https://www.worldcat.org/oclc/774500495
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Colonial America and advertisingThe first advertising agents in the United StatesP.T. Barnum and his influence on advertising...
• Summary, etc.: "Edd Applegate surveys key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment whe...