The road to luxury : the evolution, markets, and strategies of luxury brand management

• Material Type: 図書
• ISBN: 0470830026; 9780470830024
• Title: The road to luxury : the evolution, markets, and strategies of luxury brand management
• Author/Editor: Ashok Som, Christian Blanckaert.
• Author Heading: Som, Ashok.; Blanckaert, Christian.
• Publication, Distribution, etc.: Singapore : John Wiley & Sons Singapore Pte Ltd (出版)
• Publication Date: [2015]; 著作権日付 : ©2015
• Publication Date (W3CDTF): 2015
• Extent: xiv, 450 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Luxuries--Marketing.; Luxury goods industry.; Brand name products--Management.; Branding (Marketing); Markenpolitik.; Luxusgut.; Markenartikel.; Marketingstrategie.
• LCC: HD9999.L852
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages 427-431) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B190
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026053545; http://id.ndl.go.jp/bib/026053545
• OCLC No.: 905953833; https://www.worldcat.org/oclc/905953833
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211