Ethnic marketing : culturally sensitive theory and practice

• Material Type: 図書
• ISBN: 9780415836005 (hardback)
• ISBN (error code): 9780203362075 (ebook)
• Title: Ethnic marketing : culturally sensitive theory and practice
• Author/Editor: Guilherme D. Pires and John Stanton.
• Author Heading: Pires, Guilherme D.; Stanton, John L.
• Publication, Distribution, etc.: London : Routledge (出版); New York : Routledge (出版)
• Publication Date: 2015.
• Publication Date (W3CDTF): 2015
• Extent: xvi, 364 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: BUSINESS & ECONOMICS / General.; Minority consumers.; Market segmentation.; Marketing--Cross-cultural studies.
• LCC: HF5415.332.M56
• DDC: 658.80089
• NDLC: DH413
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B74
• Related Material: Cover image; http://images.tandf.co.uk/common/jackets/websmall/978041583/9780415836005.jpg
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026072109; http://id.ndl.go.jp/bib/026072109
• LC Control Number: 2014024839; https://lccn.loc.gov/2014024839
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to a dominant, host-country culture, many ethnic ...