Power brands : measuring, making, and managing brand success

• Material Type: 図書
• ISBN: 3527507817 (cloth); 9783527507818 (cloth)
• Title: Power brands : measuring, making, and managing brand success
• Author/Editor: Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
• Edition: Third edition.
• Author Heading: Perrey, Jesko.; Freundt, Tjark.; Spillecke, Dennis.
• Publication, Distribution, etc.: Weinheim, Germany : Wiley-VCH Verlag GmbH & Co. KGaA (出版)
• Publication Date: [2015]
• Publication Date (W3CDTF): 2015
• Extent: 329 pages
• Other physical details: color illustrations
• Size: 25 cm
• Place of Publication (Country Code): DE
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Brand name products.; Brand name products--Management.
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographic references.
• Holding library: 国立国会図書館
• Call No.: DH411-B194
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026230170; http://id.ndl.go.jp/bib/026230170
• OCLC No.: 908630027; https://www.worldcat.org/oclc/908630027
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can exec...