図書

Power brands : measuring, making, and managing brand success Third edition.

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Power brands : measuring, making, and managing brand success

Third edition.

Call No. (NDL)
DH411-B194
Bibliographic ID of National Diet Library
026230170
Material type
図書
Author
Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
Publisher
Wiley-VCH Verlag GmbH & Co. KGaA
Publication date
[2015]
Material Format
Paper
Capacity, size, etc.
329 pages ; 25 cm
NDC
-
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Notes on use

Other physical details:

color illustrations

Detailed bibliographic record

Summary, etc.:

"What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can exec...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
3527507817 (cloth)
9783527507818 (cloth)
Author/Editor
Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
Edition
Third edition.
Publication Date
[2015]
Publication Date (W3CDTF)
2015
Extent
329 pages