Contemporary issues in marketing and consumer behaviour

• Material Type: 図書
• ISBN: 9780415826907 hardcover alkaline paper; 041582690X hardcover alkaline paper; 9780415826914 paperback alkaline paper; 0415826918 paperback alkaline paper
• Title: Contemporary issues in marketing and consumer behaviour
• Author/Editor: Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.
• Edition: Second edition.
• Author Heading: Parsons, Elizabeth.; Maclaran, Pauline.; Chatzidakis, Andreas.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2018.; 著作権日付 : ©2018
• Publication Date (W3CDTF): 2018
• Extent: 185 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing.; Consumer behavior.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (General): "First edition published by Elsevier 2009"--Title page verso.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B225
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026293707; http://id.ndl.go.jp/bib/026293707
• LC Control Number: 2017002758; https://lccn.loc.gov/2017002758
• OCLC No.: 984149285; https://www.worldcat.org/oclc/984149285
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: how has marketing changed?Postmodern marketing and beyondBuilding brand cultures...