Handbook of media branding

Author: Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors.

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Material Type: 図書
ISBN: 9783319182353
3319182358
Title: Handbook of media branding
Author/Editor: Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors.
Author Heading: Siegert, Gabriele.
Förster, Kati.
Chan-Olmsted, Sylvia M.
Ots, Mart.
Publication, Distribution, etc.: Cham : Springer (出版)
Publication Date: [2015]
Publication Date (W3CDTF): 2015
Extent: ix, 414 pages
Other physical details: illustrations
Size: 24 cm
Place of Publication (Country Code): CH
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Branding (Marketing)--Handbooks, manuals, etc.
Mass media--Handbooks, manuals, etc.--Management.
LCC: HF5415.1255
DDC: 658.8/27
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes index.
Holding library: 国立国会図書館
Call No.: DH411-B197
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026426369
http://id.ndl.go.jp/bib/026426369
OCLC No.: 923818250
https://www.worldcat.org/oclc/923818250
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211