Destination marketing : essentials

• Material Type: 図書
• ISBN: 9781138912908 (paperback); 1138912905 (paperback); 9781138912915 (hardback); 1138912913 (hardback)
• Title: Destination marketing : essentials
• Author/Editor: Steven Pike.
• Edition: Second edition.
• Author Heading: Pike, Steven.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版)
• Publication Date: 2016.; 著作権日付 : ©2016
• Publication Date (W3CDTF): 2016
• Extent: xx, 344 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: still image; text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Tourism--Management.; Tourism--Marketing.
• LCC: G155.A1
• DDC: 910.688
• NDLC: DK261
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DK261-B222
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026701867; http://id.ndl.go.jp/bib/026701867
• LC Control Number: 2015025370; https://lccn.loc.gov/2015025370
• OCLC No.: 936345206; https://www.worldcat.org/oclc/936345206
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents note: 1.The study of destination marketing2.The destination marketing organisation (DMO) and destination competitiveness3.T...
• Summary, etc.: This book offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations ...