Advertising in the aging society : understanding representations, practitioners, and consumers in Japan

• Material Type: 図書
• ISBN: 9780230293397 hardcover; 0230293395 hardcover
• Title: Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
• Author/Editor: Michael Prieler and Florian Kohlbacher.
• Author Heading: Prieler, Michael.; Kohlbacher, Florian ( 001178762 )Authorities
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan (出版); New York, NY : Palgrave Macmillan (出版)
• Publication Date: 2016.
• Publication Date (W3CDTF): 2016
• Extent: xxiii, 155 pages
• Other physical details: illustrations
• Size: 23 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising--Japan.; Population aging--Japan.; Older consumers--Japan.; Consumer behavior--Japan.; Advertising.; Consumer behavior.; Older consumers.; Population aging.; Japan.
• LCC: HF5813.J3
• DDC: 659.1/042
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH428-B87
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026754850; http://id.ndl.go.jp/bib/026754850
• LC Control Number: 2015028738; https://lccn.loc.gov/2015028738
• OCLC No.: 946690449; https://www.worldcat.org/oclc/946690449
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211