Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world (Management for professionals)

Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world

(Management for professionals)

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Summary, etc.：: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studie...

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Material Type: 図書
ISBN: 9783319244792
3319244795
ISBN (error code): 9783319244815 (eBook)
ISSN (series): 2192-8096
Title: Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
Author/Editor: Pierra Mora.
Series Title: Management for professionals
Title Heading: Management for professionals.
Author Heading: Mora, Pierre, 1955-
Publication, Distribution, etc.: Cham : Springer (出版)
Publication Date (W3CDTF): 2016
Extent: xii, 219 pages
Other physical details: illustrations
Size: 25 cm.
Place of Publication (Country Code): CH
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Wine industry--Marketing.
Wine industry--Management--Case studies.
Wine tourism--Case studies.
Advertising--Wine.
LCC: HD9370.5
NDLC: DL687
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DL687-B49
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026845901
http://id.ndl.go.jp/bib/026845901
LC Control Number: 2015956786
https://lccn.loc.gov/2015956786
OCLC No.: 917364243
https://www.worldcat.org/oclc/917364243
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211