Hey, Whipple, squeeze this : the classic guide to creating great ads

• Material Type: 図書
• ISBN: 9781119164005 (paperback)
• ISBN (error code): 9781119164029 (ePDF); 9781119164036 (ePub)
• Title: Hey, Whipple, squeeze this : the classic guide to creating great ads
• Author/Editor: Luke Sullivan, Edward Boches.
• Edition: Fifth edition.
• Author Heading: Sullivan, Luke.; Boches, Edward.
• Publication, Distribution, etc.: Hoboken, New Jersey : Wiley (出版)
• Publication Date: [2016]
• Publication Date (W3CDTF): 2016
• Extent: ix, 438 pages
• Other physical details: illustrations
• Size: 23 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising copy.; BUSINESS & ECONOMICS / Advertising & Promotion.
• LCC: HF5825
• DDC: 659.13/2
• NDLC: DH428
• Target Audience: 一般
• Note (General): "Fully updated fifth edition, includes digital, social, and emerging media"--Cover.; Revised edition of the author's Hey Whipple squeeze this!, 2012.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B89
• Related Material: Cover image; http://catalogimages.wiley.com/images/db/jimages/9781119164005.jpg
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026846425; http://id.ndl.go.jp/bib/026846425
• LC Control Number: 2015036806; https://lccn.loc.gov/2015036806
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generatio...