Global advertising practice in a borderless world

• Material Type: 図書
• ISBN: 9781138918306 hardback alkaline paper; 113891830X hardback alkaline paper
• Title: Global advertising practice in a borderless world
• Author/Editor: edited by Robert Crawford, Linda Brennan and Lukas Parker.
• Series Title: Routledge studies in international business and the world economy ; 66
• Title Heading: Routledge studies in international business and the world economy ; 66.
• Author Heading: Crawford, Robert, 1975-; Brennan, Linda L.; Parker, Lukas, 1977-
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2017.
• Publication Date (W3CDTF): 2017
• Extent: xvii, 236 pages
• Size: 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising.; Internet advertising.; Globalization--Social aspects.; Culture and globalization.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B91
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027023269; http://id.ndl.go.jp/bib/027023269
• LC Control Number: 2016055577; https://lccn.loc.gov/2016055577
• OCLC No.: 980301962; https://www.worldcat.org/oclc/980301962
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionGlobalisation of advertising : an overview of trends and issues / John SinclairGlobalisation, branding, and advertising's stakeholders / L...