City branding and new media : linguistic perspectives, discursive strategies and multimodality

• Material Type: 図書
• ISBN: 9781137387950 (hbk.); 1137387955 (hbk.)
• Title: City branding and new media : linguistic perspectives, discursive strategies and multimodality
• Author/Editor: Maria Cristina Paganoni.
• Series Title: Palgrave pivot
• Title Heading: Palgrave pivot.
• Author Heading: Paganoni, Maria Cristina.
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan (出版)
• Publication Date: 2015.; 著作権日付 : ©2015
• Publication Date (W3CDTF): 2015
• Extent: xii, 162 pages
• Other physical details: illustrations
• Size: 23 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: City promotion.; Branding (Marketing); Municipal government--Public relations.; Linguistics.
• LCC: HT325
• DDC: 659.2930776
• NDLC: EC121
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages 140-159) and index.
• Holding library: 国立国会図書館
• Call No.: EC121-B171
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027192882; http://id.ndl.go.jp/bib/027192882
• OCLC No.: 904268740; https://www.worldcat.org/oclc/904268740
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: City websites as a multimodal genreE-governance on the Web : linguistic and discursive srategiesBranding heritage, digital genres, transmedia storytel...
• Summary, etc.: This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. ...