Social marketing research for global public health : methods and technologies

• Material Type: 図書
• ISBN: 9780199757398 (pbk. ; alk. paper); 0199757399 (pbk. ; alk. paper)
• ISBN (error code): 9780190606459 (updf); 9780190606466 (epub)
• Title: Social marketing research for global public health : methods and technologies
• Author/Editor: W. Douglas Evans.
• Author Heading: Evans, W. Douglas.
• Publication, Distribution, etc.: New York, NY : Oxford University Press (出版)
• Publication Date: [2016]; 著作権日付 : ©2016
• Publication Date (W3CDTF): 2016
• Extent: xvii, 295 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Public health--Marketing.; Social marketing.; Public Health.; Social Validity, Research--methods.; Social Marketing.; Marketing of Health Services.; Social Media.
• LCC: RA427
• DDC: 362.1068/8
• NDLC: EG211
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: EG211-B1059
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027334878; http://id.ndl.go.jp/bib/027334878
• LC Control Number: 2016000593; https://lccn.loc.gov/2016000593
• OCLC No.: 937367948; https://www.worldcat.org/oclc/937367948
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction to social marketing researchResearch methods & evidence for social marketingFormative research...