Youthnation : building remarkable brands in a youth-driven culture

• Material Type: 図書
• ISBN: 9781118981146 (hardback); 1118981146 (hardback); 9781118982532 (ePub); 1118982533 (ePub)
• Title: Youthnation : building remarkable brands in a youth-driven culture
• Author/Editor: Matt Britton.
• Author Heading: Britton, Matt, 1975-
• Publication, Distribution, etc.: Hoboken, New Jersey : John Wiley & Sons (出版)
• Publication Date: [2015]
• Publication Date (W3CDTF): 2015
• Extent: xxv, 292 pages
• Other physical details: illustrations
• Size: 24 cm
• Alternative Title: Youth nation
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Young adult consumers.; Marketing.; Advertising.; Target marketing.; Young adults--Attitudes.; Young adults--Conduct of life.
• LCC: HF5415.332.Y66
• DDC: 658.827
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages 259-266) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B206
• Related Material: Contributor biographical information; http://catdir.loc.gov/catdir/enhancements/fy1601/2015303294-b.html
• Has Format: Table of contents only; http://catdir.loc.gov/catdir/enhancements/fy1601/2015303294-t.html
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027657027; http://id.ndl.go.jp/bib/027657027
• LC Control Number: 2015303294; https://lccn.loc.gov/2015303294
• OCLC No.: 889163825; https://www.worldcat.org/oclc/889163825
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: ch. 1 From Status Symbol to Status Updatech. 2 From Things to Thrillsch. 3 The Rise of Electronic Dance Music...
• Summary, etc.: Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that yout...