The library marketing toolkit

• Material Type: 図書
• ISBN: 9781856048064; 1856048063; 1856048896 (eBook); 9781856048897 (eBook)
• Title: The library marketing toolkit
• Author/Editor: Ned Potter.
• Author Heading: Potter, Ned, 1980-
• Publication, Distribution, etc.: London : Facet Publishing (出版)
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: xxii, 218 pages
• Other physical details: illustrations
• Size: 24 cm
• Alternative Title: Library marketing tool kit
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Libraries--Marketing.; Branding (Marketing)--Libraries.; Libraries--Public relations.; Advertising--Libraries.; Bibliotek--marknadsföring.; Bibliotecas--Mercadotecnia.; Productos de marca registrada (Mercadotecnia); Bibliotecas--Relaciones públicas.; Publicidad--Bibliotecas.; Libraries.; Public Relations.
• LCC: Z716.3
• DDC: 021.7
• NDLC: UL747
• Target Audience: 一般
• Note (Content): This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: UL747-B47
• Related Material: Companion website; http://www.librarymarketingtoolkit.com
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027673016; http://id.ndl.go.jp/bib/027673016
• OCLC No.: 761924436; https://www.worldcat.org/oclc/761924436
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction : About marketingSeven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theoryStrategic mar...