Kids and branding in a digital world

• Material Type: 図書
• ISBN: 9781784992453 (pbk.); 1784992453 (pbk.); 9780719097874 (hbk.); 0719097878 (hbk.)
• Title: Kids and branding in a digital world
• Author/Editor: Barrie Gunter.
• Author Heading: Gunter, Barrie ( 01043487 )Authorities
• Publication, Distribution, etc.: Manchester : Manchester University Press (出版)
• Publication Date: [2016]
• Publication Date (W3CDTF): 2016
• Extent: 205 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Brand name products.; Branding (Marketing); Internet advertising and children.; 1.1\x Konsumentenverhalten; 1.2\x Zielgruppe; 1.3\x Kinder; 1.4\x Markenartikel; 1.5\x Digitale Medien; Kind; Marke; Markenartikel; Werbung; Medienpädagogik; Zielgruppe
• LCC: HD69.B7
• DDC: 658.827083
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages 164-195) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B208
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027686475; http://id.ndl.go.jp/bib/027686475
• LC Control Number: 2016304510; https://lccn.loc.gov/2016304510
• OCLC No.: 926672112; https://www.worldcat.org/oclc/926672112
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: What is a brand?Kids and brandingEmergence of brand consciousness...
• Summary, etc.: "This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children ...