Marketing for competitiveness : Asia to the world! : in the age of digital consumers

• Material Type: 図書
• ISBN: 9789813201958; 9789813201965 paperback; 9813201967 paperback
• Title: Marketing for competitiveness : Asia to the world! : in the age of digital consumers
• Author/Editor: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.
• Author Heading: Kotler, Philip ( 00446205 )Authorities; Kartajaya, Hermawan, 1947- ( 01008572 )Authorities; Hooi, Den Huan ( 01117740 )Authorities
• Publication, Distribution, etc.: Singapore : World Scientific (出版)
• Publication Date: [2017]; 著作権日付 : ©2017
• Publication Date (W3CDTF): 2017
• Extent: xiv, 288 pages
• Other physical details: illustrations
• Size: 23 cm
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Asia.; Internet marketing--Asia.; Internet marketing.; Marketing.; Asia.
• DDC: 658.80095
• NDLC: DH411
• Target Audience: 一般
• Note (General): "Asia Marketing Federation."
• Note (Bibliography): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: DH411-B210
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027695823; http://id.ndl.go.jp/bib/027695823
• OCLC No.: 965438541; https://www.worldcat.org/oclc/965438541
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211