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図書

マーケティング理論の焦点 : 企業・消費者・交換

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マーケティング理論の焦点 = THE FOCUS OF MARKETING THEORY : 企業・消費者・交換

Call No. (NDL)
DH411-L642
Bibliographic ID of National Diet Library
027780924
Material type
図書
Author
KMS研究会 監修ほか
Publisher
中央経済社
Publication date
2017.1
Material Format
Paper
Capacity, size, etc.
250p ; 22cm
NDC
675
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Detailed bibliographic record

Contents:

消費者行為論 / 久米勉 著インターネット時代の消費者行動の変化と諸類型 / 井上重信 著消費者行動研究の集計化における理論的および実務的諸問題 / 田嶋規雄 著...

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Paper

Material Type
図書
ISBN
978-4-502-20641-2
Title Transcription
マーケティング リロン ノ ショウテン
Author/Editor
KMS研究会 監修
堀越比呂志, 松尾洋治 編著
Author Heading
KMS研究会 KMS ケンキュウカイ ( 001185298 )Authorities
堀越, 比呂志 ホリコシ, ヒロシ ( 01020503 )Authorities
松尾, 洋治, 1976- マツオ, ヨウジ, 1976- ( 001252859 )Authorities
Publication Date
2017.1
Publication Date (W3CDTF)
2017
Extent
250p