Social marketing and public health : theory and practice

• Material Type: 図書
• ISBN: 9780198717690 (pbk.); 0198717695 (pbk.)
• ISBN (error code): 9780191788116 (online); 9780191027482 (ebk. updf); 9780191027499 (epub)
• Title: Social marketing and public health : theory and practice
• Author/Editor: edited by Jeff French.
• Edition: Second edition.
• Author Heading: French, Jeff.
• Publication, Distribution, etc.: Oxford, United Kingdom : Oxford University Press (出版); New York, NY : Oxford University Press (出版)
• Publication Date: 2017.
• Publication Date (W3CDTF): 2017
• Extent: xvi, 243 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Health promotion.; Social marketing.; Health behavior.; Health Promotion--methods.; Social Marketing.; Health Behavior.; Public Health Practice.
• LCC: RA427.8
• DDC: 362.1
• NDLC: EG215
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: EG215-B396
• Is Format Of (ISBN): Online version : 9780191788116
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027956058; http://id.ndl.go.jp/bib/027956058
• LC Control Number: 2016952282; https://lccn.loc.gov/2016952282
• OCLC No.: 962242290; https://www.worldcat.org/oclc/962242290
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: The case for social marketing in public health / Jeff FrenchKey principal, concepts, and techniques of social marketing / Jeff FrenchSocial marketing ...