Hispanic marketing : the power of the new Latino consumer

• Material Type: 図書
• ISBN: 9781138917781 hardcover ; alkaline paper; 1138917788 hardcover ; alkaline paper; 9781138917798 paperback ; alkaline paper; 1138917796 paperback ; alkaline paper
• Title: Hispanic marketing : the power of the new Latino consumer
• Author/Editor: Felipe Korzenny, Sindy Chapa and Betty Ann Korzenny.
• Edition: Third edition.
• Author Heading: Korzenny, Felipe.; Chapa, Sindy, 1975-; Korzenny, Betty Ann, 1933-
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2017.; 著作権日付 : ©2017
• Publication Date (W3CDTF): 2017
• Extent: xxv, 480 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Hispanic American consumers.; Consumer behavior--United States.; Target marketing--United States.; Consumer behavior.; Target marketing.; United States.
• LCC: HF5415.33.U6
• DDC: 658.80089/68073
• NDLC: DH411
• Target Audience: 一般
• Note (General): Revised edition of Hispanic marketing, 2012.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B219
• Is Format Of: Online version : Korzenny, Felipe Hispanic marketing Third Edition. New York : Routledge, 2017 (ISBN:9781315688824); http://iss.ndl.go.jp/isbn/9781315688824
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028017889; http://id.ndl.go.jp/bib/028017889
• LC Control Number: 2016055550; https://lccn.loc.gov/2016055550
• OCLC No.: 980301856; https://www.worldcat.org/oclc/980301856
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Cultural marketing : a new understandingThe composition of the Hispanic/Latino marketThe Latino essence of "Hispanic"...