The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing

• Material Type: 図書
• ISBN: 9781442647992
• Title: The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
• Author/Editor: Bruce I. Newman.
• Author Heading: Newman, Bruce I.
• Publication, Distribution, etc.: Toronto : University of Toronto Press (出版)
• Publication Date: [2016]
• Publication Date (W3CDTF): 2016
• Extent: xi, 205 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): CA
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Political campaigns--United States.; Campaign management--United States.; Advertising, Political--United States.; Communication in politics--United States.; Marketing--Political aspects--United States.
• LCC: JK2281
• DDC: 324.70973
• NDLC: AU-251; A257
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: AU-251-B305
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028110126; http://id.ndl.go.jp/bib/028110126
• LC Control Number: 2015463279; https://lccn.loc.gov/2015463279
• OCLC No.: 918595763; https://www.worldcat.org/oclc/918595763
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211