Handbook on place branding and marketing

• Material Type: 図書
• ISBN: 1784718599; 9781784718596
• Title: Handbook on place branding and marketing
• Author/Editor: edited by Adriana Campelo.
• Author Heading: Campelo, Adriana.
• Publication, Distribution, etc.: Cheltenham, UK : Edward Elgar (出版)
• Publication Date: [2017]; 著作権日付 : ©2017
• Publication Date (W3CDTF): 2017
• Extent: xx, 250 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Place marketing.; Branding (Marketing); Marketing.
• LCC: G155.A1
• NDLC: DD31
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DD31-B24
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028138377; http://id.ndl.go.jp/bib/028138377
• OCLC No.: 967366646; https://www.worldcat.org/oclc/967366646
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook i...