Superconsumers : a simple, speedy, and sustainable path to superior growth

• Material Type: 図書
• ISBN: 9781633692077 (hardcover)
• Title: Superconsumers : a simple, speedy, and sustainable path to superior growth
• Author/Editor: Eddie Yoon.
• Author Heading: Yoon, Eddie.
• Publication, Distribution, etc.: Boston, Massachusetts : Harvard Business Review Press (出版)
• Publication Date: [2017]
• Publication Date (W3CDTF): 2017
• Extent: vi, 225 pages
• Other physical details: illustrations
• Size: 22 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Market segmentation.; Consumer behavior.; Consumer profiling.; Consumers--Attitudes.; Fans (Persons)--Attitudes.
• LCC: HF5415.127
• DDC: 658.8/343
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B221
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028201375; http://id.ndl.go.jp/bib/028201375
• LC Control Number: 2016028014; https://lccn.loc.gov/2016028014
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Part 1. An introduction to superconsumers: Making your best customers betterPart 2. How they did it: TK (Kraft)TK (Easy Grocery)...
• Summary, etc.: Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their p...