The citizen marketer : promoting political opinion in the social media age

• Material Type: 図書
• ISBN: 9780190658052 (hardback); 9780190658069 (paperback)
• ISBN (error code): 9780190658076 (Updf); 9780190658090 (online)
• Title: The citizen marketer : promoting political opinion in the social media age
• Author/Editor: Joel Penney.
• Series Title: Oxford studies in digital politics
• Author Heading: Penney, Joel.
• Publication, Distribution, etc.: New York, NY, United States of America : Oxford University Press (出版)
• Publication Date: [2017]
• Publication Date (W3CDTF): 2017
• Extent: xi, 246 pages
• Size: 25 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Political participation--Technological innovations.; Communication in politics--Technological innovations.; Social media--Political aspects.; Marketing--Political aspects.; Public opinion--Political aspects.; SOCIAL SCIENCE / Media Studies.
• LCC: JF799.5
• DDC: 324.7/3
• NDLC: A16
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: A16-B987
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028338649; http://id.ndl.go.jp/bib/028338649
• LC Control Number: 2016047946; https://lccn.loc.gov/2016047946
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents noteAcknowledgementsChapter 1: The Citizen Marketer Approach to Political Action...
• Summary, etc.: " From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroo...