The language of global success : how a common tongue transforms multinational organizations

• Material Type: 図書
• ISBN: 9780691175379 (hardback); 0691175373 (hardback)
• Title: The language of global success : how a common tongue transforms multinational organizations
• Author/Editor: Tsedal Neeley.
• Author Heading: Neeley, Tsedal ( 001300628 )Authorities
• Publication, Distribution, etc.: Princeton : Princeton University Press (出版)
• Publication Date: [2017]; 著作権日付 : ©2017
• Publication Date (W3CDTF): 2017
• Extent: vii, 188 pages
• Size: 24 cm
• Alternative Title: How a common tongue transforms multinational organizations
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: International business enterprises--Management.; Language and languages--Economic aspects.; Corporate culture.; Organizational behavior.; Language and culture.; Culture and globalization.; Communication in organizations.; Communication in management.; Intercultural communication.; Rakuten Kabushiki Kaisha--Language.; Business and politics.; International business enterprises.
• LCC: HD2755.5; HD62.4
• DDC: 338.88 N379 2017
• NDLC: DH111
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH111-B309
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028384418; http://id.ndl.go.jp/bib/028384418
• OCLC No.: 1001809599; https://www.worldcat.org/oclc/1001809599
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionThe lingua franca mandate : "Englishnization"Leading the lingua franca mandate...
• Summary, etc.: "Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integra...