Handbook of research on distribution channels

• Material Type: 図書
• ISBN: 0857938592; 9780857938596 (hbk)
• Title: Handbook of research on distribution channels
• Author/Editor: edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant.
• Author Heading: Ingene, Charles A., 1947-; Brown, James R., 1947-; Dant, Rajiv P.
• Publication, Distribution, etc.: Cheltenham, UK : Edward Elgar Publishing (出版)
• Publication Date: [2019]; 著作権日付 : ©2019
• Publication Date (W3CDTF): 2019
• Extent: xviii, 580 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Genre/Form Terms: Handbooks and manuals.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing channels.; Absatzweg
• LCC: HF5415.129
• DDC: 658.87
• NDLC: DH417
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH417-B23
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028395903; http://id.ndl.go.jp/bib/028395903
• LC Control Number: 2018960585; https://lccn.loc.gov/2018960585
• OCLC No.: 1049610679; https://www.worldcat.org/oclc/1049610679
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Front Matter; Copyright; Contents; List of contributors; Dedication; 1 Introduction; Part I: Location in a value chain: conceptual and analytical pers...
• Summary, etc.: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present ...