Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen

• Material Type: 図書
• ISBN: 9781138059412 hardcover alkaline paper; 1138059412 hardcover alkaline paper
• Title: Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen
• Author/Editor: Shozo Hibino, Koichiro Noguchi, Gerhard Plenert.
• Author Heading: 日比野, 省三, 1940- ヒビノ, ショウゾウ, 1940- ( 00010052 )Authorities; Noguchi, Koichiro. [野口紘一郎]; Plenert, Gerhard Johannes.
• Publication, Distribution, etc.: Boca Raton, FL : CRC Press (出版)
• Publication Date: [2018]
• Publication Date (W3CDTF): 2018
• Extent: xviii, 166 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Toyota Jidōsha Kabushiki Kaisha--Management.; Toyota Jidōsha Kabushiki Kaisha.; Marketing--Planning.; Strategic planning.; Management.
• LCC: HF5415.13
• DDC: 658.8/02
• NDLC: DH411
• Target Audience: 一般
• Note (General): "A Productivity Press book."
• Note (Bibliography): Includes bibliographical references and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH411-B226
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028494332; http://id.ndl.go.jp/bib/028494332
• LC Control Number: 2017010294; https://lccn.loc.gov/2017010294
• OCLC No.: 989519677; https://www.worldcat.org/oclc/989519677
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: PrologueSecret ingredient #1: don't chase tradition : the uniqueness principleSecret ingredient #2: just-in-time information collection : the purposef...