Analyzing children's consumption behavior : ethics, methodologies, and future considerations

• Material Type: 図書
• ISBN: 9781522509936 (hardcover)
• ISBN (error code): 9781522509943 (ebook)
• ISSN (series): 2327-5502
• Title: Analyzing children's consumption behavior : ethics, methodologies, and future considerations
• Author/Editor: Jony Haryanto, Luiz Moutinho.
• Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
• Author Heading: Haryanto, Jony, 1978-; Moutinho, Luiz.
• Publication, Distribution, etc.: Hershey, PA : Business Science Reference (出版)
• Publication Date: [2017]
• Publication Date (W3CDTF): 2017
• Extent: xii, 277 pages
• Size: 27 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Child consumers.; Child psychology.; Consumer behavior--Psychological aspects.
• LCC: HF5415.32
• DDC: 339.4/7083
• NDLC: DH413
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B95
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028531183; http://id.ndl.go.jp/bib/028531183
• LC Control Number: 2016028040; https://lccn.loc.gov/2016028040
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective ...