Global place branding campaigns across cities, regions, and nations

• Material Type: 図書
• ISBN: 9781522505761 (hardcover)
• Title: Global place branding campaigns across cities, regions, and nations
• Author/Editor: Ahmet Bayraktar, Can Uslay.
• Series Title: Advances in hospitality, tourism, and the services industry (AHTSI) book series; Premier reference source
• Author Heading: Bayraktar, Ahmet, 1982-; Uslay, Can, 1973-
• Publication, Distribution, etc.: Hershey PA, USA : Information Science Reference (出版)
• Publication Date: [2017]
• Publication Date (W3CDTF): 2017
• Extent: xxii, 368 pages
• Other physical details: illustrations
• Size: 29 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Place marketing--Case studies.; City promotion--Case studies.; Tourism--Marketing--Case studies.
• LCC: G155.A1
• DDC: 910.68/8
• NDLC: DK261
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DK261-B249
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028531272; http://id.ndl.go.jp/bib/028531272
• LC Control Number: 2016017590; https://lccn.loc.gov/2016017590
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Got Belfast? : Film Tourism and the Re-Imagining of Northern Ireland's Brand Identity / Noel Martin MurrayTouring Pittsburgh's Glocal Narratives : Lev...
• Summary, etc.: "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exp...