図書

Strategic place branding methodologies and theory for tourist attraction

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Strategic place branding methodologies and theory for tourist attraction

Call No. (NDL)
DK261-B248
Bibliographic ID of National Diet Library
028531340
Material type
図書
Author
Ahmet Bayraktar, Can Uslay, [editors]
Publisher
IGI Global, Business Science Reference
Publication date
[2017]
Material Format
Paper
Capacity, size, etc.
xxi, 393 pages ; 29 cm
NDC
-
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Detailed bibliographic record

Summary, etc.：

"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts a...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9781522505792
ISBN (error code)
9781522505808 (eISBN)
Title
Strategic place branding methodologies and theory for tourist attraction
Author/Editor
Ahmet Bayraktar, Can Uslay, [editors]
Author Heading
Bayraktar, Ahmet, 1982-
Uslay, Can, 1973-
Publication, Distribution, etc.
Hershey PA, USA : IGI Global, Business Science Reference (出版)
Publication Date
[2017]
Publication Date (W3CDTF)
2017
Extent
xxi, 393 pages