Islamic marketing and branding : theory and practice

• Material Type: 図書
• ISBN: 9781472440969 hardcover; 147244096X hardcover
• ISBN (error code): 9781315590035 electronic book
• Title: Islamic marketing and branding : theory and practice
• Author/Editor: edited by T.C. Melewar and S.F. Syed Alwi.
• Author Heading: Melewar, T. C.; Alwi, Sharifah Faridah Syed.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2018.; 著作権日付 : ©2018
• Publication Date (W3CDTF): 2018
• Extent: xvi, 246 pages
• Size: 26 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Marketing--Islamic countries.; Branding (Marketing)--Islamic countries.; Branding (Marketing); Marketing.; Islamic countries.; Halal; Islam; Marketing
• LCC: HF5415.12.I74
• DDC: 658.800917/67
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-P16
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028680340; http://id.ndl.go.jp/bib/028680340
• LC Control Number: 2017035024; https://lccn.loc.gov/2017035024
• OCLC No.: 1013477890; https://www.worldcat.org/oclc/1013477890
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction / S.F. Syed Alwi and TC MelewarPart I: Branding and corporate marketing1 Corporate brands and marketing strategy / Jonathan A. J. Wilson ...
• Summary, etc.: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confid...