Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy

• Material Type: 図書
• ISBN: 9781138064294 (hardcover ; alkaline paper); 1138064297 (hardcover ; alkaline paper); 9781138064300 (paperback ; alkaline paper); 1138064300 (paperback ; alkaline paper)
• Title: Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
• Author/Editor: Keith Glanfield.
• Author Heading: Glanfield, Keith.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2018.
• Publication Date (W3CDTF): 2018
• Extent: xiii, 224 pages
• Size: 23 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing)--Management.; Organizational change.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B228
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028753859; http://id.ndl.go.jp/bib/028753859
• LC Control Number: 2017059078; https://lccn.loc.gov/2017059078
• OCLC No.: 1019840849; https://www.worldcat.org/oclc/1019840849
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211