図書

視聴印象が媒介するテレビCMへの態度の形成 : 広告効果の実証的分析

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視聴印象が媒介するテレビCMへの態度の形成 : 広告効果の実証的分析

Call No. (NDL)
DH435-L207
Bibliographic ID of National Diet Library
028835285
Material type
図書
Author
浅川雅美 著
Publisher
風間書房
Publication date
2018.2
Material Format
Paper
Capacity, size, etc.
395p ; 22cm
NDC
674.6
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Detailed bibliographic record

Summary, etc.:

「広告表現」と「広告好感度」の間に「視聴印象」の媒介機能という新しい概念を導入。膨大な資料を基に両者の関連を実証的に分析。(Provided by: 出版情報登録センター(JPRO))

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Kanto

Kinki

Chugoku

  • 鳥取県立図書館

    Paper
    Call No.:
    674.6-アサカ-一般
    Book Registration Number:
    120533982
  • 岡山県立図書館

    Paper
    Call No.:
    674.6/アサ18/
    Book Registration Number:
    0014342919
  • CiNii Research

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    Paper
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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-7599-2216-5
Title Transcription
シチョウ インショウ ガ バイカイ スル テレビ シーエム エノ タイド ノ ケイセイ : コウコク コウカ ノ ジッショウテキ ブンセキ
Author/Editor
浅川雅美 著
Author Heading
浅川, 雅美, 1966- アサカワ, マサミ, 1966- ( 001227242 )Authorities
Publication, Distribution, etc.
Publication Date
2018.2
Publication Date (W3CDTF)
2018
Extent
395p