店頭広告の提示形態及び媒体関与度の相違が広告メッセージの誘因効果の相対的水準に与える影響 (Working paper series ; no. 14)

店頭広告の提示形態及び媒体関与度の相違が広告メッセージの誘因効果の相対的水準に与える影響

(Working paper series ; no. 14)

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Material Type: 図書
ISSN (series): 1881-3216
Title: 店頭広告の提示形態及び媒体関与度の相違が広告メッセージの誘因効果の相対的水準に与える影響
Title Transcription: テントウコウコクノテイジケイタイオヨビバイタイカンヨドノソウイガコウコクメッセージノユウインコウカノソウタイテキスイジュンニアタエルエイキョウ
Author/Editor: 閔庚炫 [著]
Series Title: Working paper series ; no. 14
Publication, Distribution, etc.: Takamatsu : Graduate School of Management, Kagawa University
Publication Date: 2018.3
Publication Date (W3CDTF): 2018
Extent: [10] 枚
Size: 30cm
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: Y251
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Y251-L2153
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 028898079
http://id.ndl.go.jp/bib/028898079
National Bibliography No. (JPNO): 23030469
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 117