Legends in marketing : Gerald Zaltman

• Material Type: 図書
• ISBN (set): 9789352806645 (hbk : 5 vol. set)
• Title: Legends in marketing : Gerald Zaltman
• Author/Editor: series editor, Jagdish N. Sheth.
• Author Heading: Zaltman, Gerald ( 00461725 )Authorities; Sheth, Jagdish N. ( 00474997 )Authorities
• Publication, Distribution, etc.: New Delhi, India : SAGE Publications India Pvt Ltd (出版)
• Publication Date: 2018.
• Publication Date (W3CDTF): 2018
• Extent: 5 volumes
• Size: 25 cm
• Alternative Title: Gerald Zaltman
• Place of Publication (Country Code): IN
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Holding library: 国立国会図書館
• Call No.: DH411-B236
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 028959642; http://id.ndl.go.jp/bib/028959642
• LC Control Number: 2018007351; https://lccn.loc.gov/2018007351
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Volume 1. Planned social change and the diffusion of innovation / volume editor, Christine Moormanvolume 2. Zaltman metaphor elicitation technique / v...