Chinese consumers : exploring the world's largest demographic

• Material Type: 図書
• ISBN: 9811089914 (hardback); 9789811089916 (hardback)
• ISBN (error code): 9789811089923 (electronic bk.); 9811089922 (electronic bk.)
• Title: Chinese consumers : exploring the world's largest demographic
• Author/Editor: Ashok Sethi.
• Author Heading: Sethi, Ashok.
• Publication, Distribution, etc.: Singapore : Palgrave Macmillan (出版)
• Publication Date: [2019]; 著作権日付 : ©2019
• Publication Date (W3CDTF): 2019
• Extent: xiii, 230 pages
• Other physical details: illustrations
• Size: 22 cm
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Consumers--China.; Consumer behavior--China.; Consumption (Economics)--China.; Economic history.; BUSINESS & ECONOMICS--Economics--Macroeconomics.; POLITICAL SCIENCE--Economic Conditions.; Consumer behavior.; Consumers.; Consumption (Economics); China.
• LCC: HC430.C6
• DDC: 339.47
• NDLC: DH413
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Note (Additional Physical Form Available): Also available in electronic format.
• Holding library: 国立国会図書館
• Call No.: DH413-B102
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029022343; http://id.ndl.go.jp/bib/029022343
• LC Control Number: 2018943397; https://lccn.loc.gov/2018943397
• OCLC No.: 1057799842; https://www.worldcat.org/oclc/1057799842
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: 1 Introduction: the yin and the yang of the Chinese consumers2 The mega forces3 Digital China...
• Summary, etc.: "This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological chan...