Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity (Lehrstuhl Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler)

Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity

(Lehrstuhl Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler)

Call No. (NDL): DH411-B230
Bibliographic ID of National Diet Library: 029070726

Material type: 図書

Author: vorgelegt von Mag. Michael Alexander Stradner.

Publisher: Edition Wissenschaft Apprimus

Publication date: [2016]

Material Format: Paper

Capacity, size, etc.: xi, 226 pages ; 21 cm.

NDC: -

View All

Notes on use

Other physical details：: illustrations

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
Title: Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Author/Editor: vorgelegt von Mag. Michael Alexander Stradner.
Series Title: Lehrstuhl Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
Author Heading: Stradner, Michael Alexander.
Publication, Distribution, etc.: [Aachen] : Edition Wissenschaft Apprimus (出版)
Publication Date: [2016]
Publication Date (W3CDTF): 2016
Extent: xi, 226 pages
Other physical details: illustrations
Size: 21 cm.
Degree grantor/type: Rheinisch-Westfälische Technische Hochschule Aachen
Date Granted (W3CDTF): 2016
Degree Type: Dissertation
Place of Publication (Country Code): DE
Text Language Code: eng
Genre/Form Terms: Hochschulschrift
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Markenpolitik
Markenwert
Markenbekanntheit
1.1 Markenführung
1.2 Markenwert
1.3 Markenimage
1.4
DDC: 658.8270723
650
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references.
Holding library: 国立国会図書館
Call No.: DH411-B230
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029070726
http://id.ndl.go.jp/bib/029070726
OCLC No.: 971020176
https://www.worldcat.org/oclc/971020176
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211