Marketing research : delivering customer insight 4th edition.

Marketing research : delivering customer insight

4th edition.

Notes on use

Note (General)：: Previous editions entitled 'Marketing research : an integrated approach'.

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Material Type: 図書
ISBN: 9781352001112 (pbk)
135200111X (pbk)
Title: Marketing research : delivering customer insight
Author/Editor: Alan Wilson.
Edition: 4th edition.
Author Heading: Wilson, Alan, 1958-
Publication, Distribution, etc.: London : Red Globe Press (出版)
Publication Date (W3CDTF): 2019
Extent: xxiii, 383 pages
Other physical details: colour illustrations, portraits
Size: 26 cm
Place of Publication (Country Code): GB
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Marketing research.
NDLC: DH413
Target Audience: 一般
Note (General): Previous editions entitled 'Marketing research : an integrated approach'.
Note (Content): This text provides an integration of both the professional and practical elements of marketing research, by providing an understanding of the management issues and the practical techniques facing today's marketers.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH413-B101
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029114183
http://id.ndl.go.jp/bib/029114183
OCLC No.: 1076272821
https://www.worldcat.org/oclc/1076272821
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211