The persuasion industries : the making of modern Britain First edition.

The persuasion industries : the making of modern Britain

First edition.

Call No. (NDL): DH411-B233
Bibliographic ID of National Diet Library: 029163439

Material type: 図書

Author: Steven McKevitt.

Publisher: Oxford University Press

Publication date: 2018.

Material Format: Paper

Capacity, size, etc.: xxii, 282 pages, 8 unnumbered pages of plates ; 24 cm

NDC: -

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Other physical details：: illustrations (some color)

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Paper

Material Type: 図書
ISBN: 0198821700 hardback
9780198821700 hardback
Title: The persuasion industries : the making of modern Britain
Author/Editor: Steven McKevitt.
Edition: First edition.
Author Heading: McKevitt, Steven.
Publication, Distribution, etc.: Oxford, United Kingdom : Oxford University Press (出版)
Publication Date: 2018.
Publication Date (W3CDTF): 2018
Extent: xxii, 282 pages, 8 unnumbered pages of plates
Other physical details: illustrations (some color)
Size: 24 cm
Place of Publication (Country Code): GB
Text Language Code: eng
Content Type: text
still image
Media Type: unmediated
Carrier Type: volume
Subject Heading: Communication in marketing--Great Britain.
Marketing--Great Britain.
LCC: HF5415.123
DDC: 658.8020941
NDLC: DH411
Target Audience: 一般
Note (Content): This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B233
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029163439
http://id.ndl.go.jp/bib/029163439
OCLC No.: 1020282015
https://www.worldcat.org/oclc/1020282015
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211