Market driven political advertising : social, digital and mobile marketing

• Material Type: 図書
• ISBN: 3319777297; 9783319777290
• ISBN (error code): 3319777300; 9783319777306
• Title: Market driven political advertising : social, digital and mobile marketing
• Author/Editor: Andrew Hughes.
• Series Title: Palgrave studies in political marketing and management; Palgrave pivot
• Title Heading: Palgrave studies in political marketing and management.; Palgrave pivot.
• Author Heading: Hughes, Andrew (Lecturer in marketing)
• Publication, Distribution, etc.: Cham, Switzerland : Palgrave Macmillan (出版)
• Publication Date: [2018]; 著作権日付 : ©2018
• Publication Date (W3CDTF): 2018
• Extent: xiii, 137 pages
• Other physical details: illustrations
• Size: 22 cm.
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising, Political--Technological innovations.; Internet marketing--Political aspects.; Cell phone advertising--Political aspects.; Social media--Political aspects.
• LCC: JF2112.A4
• DDC: 324.7/3
• NDLC: A251; A257
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: A251-B201
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029245093; http://id.ndl.go.jp/bib/029245093
• OCLC No.: 1023545489; https://www.worldcat.org/oclc/1023545489
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction and outlineThe relationship between value co-creation, exchange and stakeholdersThe theory and the practice of political advertising...
• Summary, etc.: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transformin...