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図書

Legends in consumer behavior. C. Whan Park

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Legends in consumer behavior. C. Whan Park

Call No. (NDL)
DH413-D1
Bibliographic ID of National Diet Library
029253122
Material type
図書
Author
series editor, Jagdish N. Sheth.
Publisher
SAGE
Publication date
2019.
Material Format
Paper
Capacity, size, etc.
5 volumes ; 25 cm
NDC
-
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Detailed bibliographic record

Contents:

Volume 1. The role of familiarity and knowledge in consumer behaviorVolume 2. Involvement and reference group influenceVolume 3. Decision-making and c...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9352808231
ISBN (set)
9789352808236 (set)
Part Title
C. Whan Park
Author/Editor
series editor, Jagdish N. Sheth.
Publication, Distribution, etc.
Publication Date
2019.
Publication Date (W3CDTF)
2019