Global marketing & advertising : understanding cultural paradoxes 5th edition.

Global marketing & advertising : understanding cultural paradoxes

5th edition.

Call No. (NDL): DH411-B237
Bibliographic ID of National Diet Library: 029319565

Material type: 図書

Author: Marieke de Mooij.

Publisher: SAGE

Publication date: [2019]

Material Format: Paper

Capacity, size, etc.: xx, 488 pages ; 24 cm

NDC: -

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Notes on use

Note (General)：: Previous edition: 2014.

Other physical details：: illustrations

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Paper

Material Type: 図書
ISBN: 9781544318134 hardcover
1544318138 hardcover
9781544318141 paperback
1544318146 paperback
Title: Global marketing & advertising : understanding cultural paradoxes
Author/Editor: Marieke de Mooij.
Edition: 5th edition.
Author Heading: Mooij, Marieke K. de, 1943- ( 001244783 )Authorities
Publication, Distribution, etc.: Los Angeles : SAGE (出版)
Publication Date: [2019]
Publication Date (W3CDTF): 2019
Extent: xx, 488 pages
Other physical details: illustrations
Size: 24 cm
Alternative Title: Global marketing and advertising
Place of Publication (Country Code): US
Text Language Code: eng
Genre/Form Terms: Cross-cultural studies.
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Advertising.
Consumer behavior.
Target marketing.
LCC: HF5415.127
DDC: 658.802
NDLC: DH411
Target Audience: 一般
Note (General): Previous edition: 2014.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B237
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029319565
http://id.ndl.go.jp/bib/029319565
OCLC No.: 1079419973
https://www.worldcat.org/oclc/1079419973
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211