図書

Asian competitors : marketing for competitiveness in the age of digital consumers

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Asian competitors : marketing for competitiveness in the age of digital consumers

Call No. (NDL)
DH411-B240
Bibliographic ID of National Diet Library
029388629
Material type
図書
Author
Hermawan Kartajaya, Philip Kotler, Huan Den Hooi.
Publisher
World Scientific
Publication date
[2019]
Material Format
Paper
Capacity, size, etc.
xvi, 325 pages ; 24 cm
NDC
-
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Paper

Material Type
図書
ISBN
9789813275461 (hardback)
9789813275997 (pbk.)
Title
Asian competitors : marketing for competitiveness in the age of digital consumers
Author/Editor
Hermawan Kartajaya, Philip Kotler, Huan Den Hooi.
Author Heading
Kotler, Philip ( 00446205 )Authorities
Kartajaya, Hermawan, 1947- ( 01008572 )Authorities
Hooi, Den Huan ( 01117740 )Authorities
Publication, Distribution, etc.
New Jersey : World Scientific (出版)
Publication Date
[2019]
Publication Date (W3CDTF)
2019
Extent
xvi, 325 pages
Size
24 cm