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Table of Contents
第1章 マーケティング・リサーチの役割
1.マーケティングの役割とマーケティング・リサーチの役割
2.予測はうまくいくとは限らない
3.説得する構造を考える
4.文化としての顧客志向
Holdings of Libraries in Japan
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Kanto
東京都立中央図書館
Paper- Call No.:
- 675.2-5187-2018
- Book Registration Number:
- 7111644629
神奈川県立図書館
Paper- Call No.:
- 675.2-190
- Book Registration Number:
- 23048978
横浜市立図書館
Paper- Call No.:
- 675.2マ
- Book Registration Number:
- 2064252120
静岡県立中央図書館
Paper- Call No.:
- 675.2/フル/
- Book Registration Number:
- 0023343247
Tokai/Hokuriku
富山県立図書館
Paper- Call No.:
- 675/1188/
- Book Registration Number:
- 009785700
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- ISBN
- 978-4-641-16536-6
- Title Transcription
- マーケティング リサーチ ノ ワナ
- Author/Editor
- 古川一郎 著
- Author Heading
- 古川, 一郎, 1956- フルカワ, イチロウ, 1956- ( 00765392 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2018.12
- Publication Date (W3CDTF)
- 2018
- Extent
- 250p